“A watch can be a good investment, but like investing in cars, wine, art or any other tangible asset, it takes real expertise to make real money. If you are interested in a watch that will hold its value, Rolex are a potentially good choice of brand – but they are not a magic ticket to automatically making money.”(1)
Ready to sell your Rolex watch? Look up Rolex value.
What Makes a Rolex Watch Valuable?
Experts agree that watches traditionally hold their value better than most other investments even in an economic slump, and they estimate that the right watch purchased today can appreciate in value as much as 10-30% in ensuing years.” (2) Why? It’s due to the rarity – supply and demand always wins out. The Daytona is always a popular choice and demand keeps certain models increasing in value. Anniversary models, rare editions, and other attributes that make the timepiece rare also increases its value.
Ownership plays a huge role too, like this 1956 New York Yankees World Series Championship Rolex Gold Wristwatch Presented to Yogi Berra.
Which Rolex Watches Hold Their Value?
“Certain relatively attainable ($4,000-$9000) watches are known to hold their value extremely well—even appreciating in some cases. Interestingly, they’re almost all made by Rolex. “I hate to say it, but in this price range, vintage Rolex—and now vintage Tudor, ‘the working man’s Rolex’—are the best game in town if you’re looking for an investment-grade piece that doesn’t have to sit in the safe,” says Adam Craniotes, a watch writer, collector, and founder of Red Bar, a group of watch aficionados.” (3)
Why do Rolex watches hold their value so well? “Because Rolex is the watch brand everybody on our planet knows about – and for very good reason. Many brands might quibble about the pecking order, but Rolex really put the wristwatch on the watch map, was the first brand to develop a water-resistant case and has always been adamant about quality.” (4)
What is the Most Expensive Rolex Watch Sold at Auction?
Paul Newman’s personal Rolex Daytona sold for $17.8 million in 2017, breaking the record for the most expensive watch ever sold at auction. It has taken the crown from a 1518 Patek Philip in steel that was sold in 2016 for $11 million.(5)
List of Rolex watches sold by Heritage Auctions
- $804,500 “Paul Newman” Cosmograph Daytona “John Player Special”, Circa 1969 –
- This ultra-rare 14K gold variant of Rolex’s Daytona Reference 6241 ‘John Player Special’ featuring the highly desirable “Paul Newman” dial, beautifully toned case and complimented by its original, ultra-rare and possibly unique Rolex USA bracelet stamped by ‘Van Cleef & Arpels’. Manufactured in circa 1969, this is a remarkably well preserved example, showing only gentle use over its roughly 50-year lifetime.
- $225,000 “Paul Newman” Cosmograph Daytona, Circa 1969
- $175,000 Submariner, Retailed by Cartier, Ref. 5513/0, Stainless Steel, Circa 1967
- $150,000 “Paul Newman” Cosmograph Daytona, circa 1965
- $107,550 “James Bond” Submariner Wristwatch, ref. 5510, circa 1958
- $93,750 Cosmograph, “Red Daytona”, Full Set, Circa 1985.
Find the Value of a Rolex Watch
Do you own a Rolex watch and want to find the value? Simply search the archives to find similar watches and their actual selling price at auction. Look up Rolex value.